Live sporting days out are among the first luxuries being dropped by people struggling with the cost of living crisis.
Upday news reported that a recent survey of 1000 UK adult sports fans by the trading and investment platform Saxo identified that due to the cost of living crisis, 46% of those surveyed were attending fewer live sporting events and half of those had attended “significantly less” events.
The same survey revealed that 41% had cancelled at least one TV sports subscription, with that figure up to 60% of 16-24 year-olds surveyed.
Nottingham Forrest fan Toney said he has attended far fewer live fixtures, both home and away, since the cost of living crisis set in and continues to look for affordable ways to follow his beloved team
“Its getting harder for me to support my team”
Toney, Nottingham Forest fan
Because of this entrepreneurs such as Sach Nijran, are being forced to branch out within the hospitality industry to fill the gaps which is appearing, with a cost effective alternative to attending live sports events.
FANPARK Nottingham, based in the Island Quarter, will act as a second home for Nottingham Forest Football Club offering Nottingham’s residents an experience including street food, craft beers and a lively atmosphere in which to watch the fans beloved ‘Forest’, at a fraction of the cost of a day out at The City Ground.
With Nottingham Forest currently playing in the Premier League, ticket prices are high with the additional expenditure of travel and consumables also increased, this can make for a costly day out.
Adult tickets on sale for the forthcoming Liverpool fixture at home this weekend are as much as £52. The overall cost undoubtedly higher when travelling to an away match.
Ben Hicklin, Head of Events at Binks Yard Nottingham believes there is a clear demand for a more affordable way to enjoy football that feels more upmarket than an afternoon or evening in the local pub or at home on the sofa.