The White Horse Inn and farm shop

The owners of a Nottinghamshire pub say they are investing even more money into their business despite the intensifying cost of living crisis and the UK economy narrowly avoiding recession.

The White Horse Inn in Ruddington village has expanded to include a farm shop with a focus on shopping local.

While many households and businesses are looking to make savings, the White Horse Inn landlord Andy Hunt says they are spending money in the hope of making even more money.

“The only way the business can survive is to diversify,” he says.

The farm shop, located inside the pub, now stocks everything from fresh fruit and vegetables, bread and meat. There’s locally distilled gin and even the odd champagne bottle to treat yourself – all locally sourced.

Hunt says the new features have already begun to draw in more customers.

By extending the opening hours and partnering with local businesses, general manager Georgia Moore believes the sky is the limit for the little village pub.

“We can do anything with the space,” she says.

VISUAL: Georgia Moore is hopeful for the future

With small businesses feeling the pinch more than most, local business owners Steve Eyre and Laura Musgrove have joined the pub to help boost their business profits.

Steve Eyre is the co-owner of veg-box supplier Parsnips and Pears and has been working closely with The White Horse Inn to create a well-stocked farm shop, with the produce from his fields.

Audio: Steve Eyre talks business and profits

VISUAL: The Ruddington farm shop in full swing

With fresh food outside, Musgrove and Co have set up shop inside with a huge range of bespoke gifts, food and drink.

Founder Laura Musgrove started the gift company last year and is pleased and relieved that businesses are supporting each other.

VISUAL: Laura Musgrove chats about the fantastic farm shop response

For more information on opening hours visit https://www.whitehorse-inn.co.uk