Credit: CHL news

Following the increase in the cost of living, the start of the World cup has given pubs in Nottinghamshire hope for a much-needed boost to business.

The cost of living is at an all time high after the annual rate of inflation reached 11.1% last month (October 2022) according to UK Parliament.

This is the highest rate in 41 years. An increase in energy bills, petrol costs and food prices has caused people to worry about what they can afford, including going to the pub.

According to the Office for National Statistics between the period of the 8th to 20th of November 2022, 93% of adults reported the cost of living as a main concern when asked about the issues facing the UK today.

The economic crisis is causing the public to struggle to make ends meet, especially lower income families as they have less money to spend.

Many families have had to slow down on spending and tighten up on saving as well as worrying about affording food and heating.

David Kelly, a local pub-goer from Nottingham who often visits the “Coach and Horses”, said, “I’m going to the pub less often than I would like.”

There are a number of reasons for the increase in the cost of living. According to Lovewell Blake, this includes a demand for oil and gas which is pushing up energy prices globally and creating higher bills for households.

Shortages of goods is also pushing up costs, and following the end of Furlough businesses have struggled to recruit staff.

The decline in spending from the public has hit Nottingham businesses.

The increase in the pricing of drinks in pubs and bars is also turning customers away.

But with the start of the World Cup city centre pubs are optimistic customers will return.

Many pubs in Nottingham are screening matches in the hope of drawing in trade.

“they’re going to have something to look forward to”
Bartender, The Hop and Merchant, Nottingham

A bartender from Nottingham pub “The Hop and Merchant”, who wanted to remain anonymous, believes that people will still come to the pub to watch the football despite the cost of living crisis.

She said, “Having that one or two hours away from the house just helps lift your mood.”

Audio: Hop and Merchant bartender talks about how she thinks the public will continue to come to the pub.

According to the BBC, 7.4 million people watched England play Iran on BBC One for the opening match on Monday (21st November) as well as a large proportion streaming on BBC iPlayer. It seems more and more people are watching matches from the comfort of their own home which is another threat to these local pubs.

David Kelly, local pub-goer from Nottingham, said, “I still think less people will come to the pub because it’s being shown at home on TV and it’s getting too expensive.”