Credit: Nottingham Police and Crime

A campaign to raise awareness of what sexual consent means will run for 12 months in Nottingham city centre.

The campaign, spearheaded by the Police and Crime Commissioner, Caroline Henry, and developed by Nottingham-based support organisations, known as the Consent Coalition, was unveiled during a special event at the city’s Nottingham Express Transit (NET) depot on Thursday, 10 March.

Information and slogans will feature across a tram and a double decker bus in a bid to raise awareness of the “A-Z for consent” campaign.

It is the second awareness campaign to launch in the city after Commissioner Henry secured more than £250,000 from the Home Office’s Safety of Women at Night fund and comes following calls for a greater emphasis to be put on women’s wellbeing in the city.

“Violence and sexual harassment against women will not be tolerated”

crime Commissioner Caroline Henry

Following the launch, Commissioner Henry released a statement on the campaign’s aims: “This is a big, bold – and very bright – campaign.  I want it to encourage big, bold conversations. I want people to wonder what it’s all about, to think and ask questions.

“I am grateful to all those partners who have worked with me to bring this project together, especially the city’s transport providers who are equally committed to the safety of women and girls.

“Violence and sexual harassment against women will not be tolerated in Nottinghamshire. It is not acceptable and I am doing everything in my power to prevent it happening.”

Louise Graham, who heads the sexual violence unit for the Nottinghamshire Crime and Drugs Partnership at Nottingham City Council, added: “The Nottingham Consent Coalition recognises how important it is to educate each other on consent and challenge sexual violence myths and behaviours. The more you know, the more you can influence positive change.

The campaign not only focuses on the tram service but also aims to provide an expansion of services throughout the city, including:

  • The delivery of bespoke Violence Against Women and Girls (VAWG) training for staff in hospitality venues and transport companies
  • The development of a safe space in the city centre at weekends where women can access urgent help and medical attention
  • Additional protection through Police Nights of Action on the tram network in the city

A spokesperson for Nottingham City Transport (NCTX) said that the campaign was helping to educate people.

Audio: a Nottingham City Transport spokesperson outlining the campaign