Nottingham’s Dorothy Perkins and Burton store are set to close down after they went into administration in December 2020.
Administrators have confirmed that around 2,450 staff will lose their jobs at the brands’ remaining 214 stores.
Only 260 jobs will be saved by moving over to Boohoo, although these are mainly head office positions such as brand design, buying and merchandising, accompanied with the digital part of the business.
Staff were contacted informing them of the closure.
“Not only is it another shop closed in Nottingham but it means so many people are losing employment”
Emma Wraight, assistant manager, outfit
Fast fashion giant Boohoo has announced that it has bought Dorothy Perkins, Wallis and Burton for £25.5 million. But the deal only includes the digital assets, e-commerce of the three brands and their inventory.
The brands’ high street reputation is set to be lost as the physical stores, concessions or franchises are not included in the deal.
This follows the rest of Sir Philip Green’s Arcadia group being bought by ASOS, including Topshop and Topman.
Outfit, located at the Riverside retail park in Nottingham, which was a part of the Arcadia Group, also remains closed.
Emma Wraight, an assistant manager, said that she feels “saddened by the fact the shop will be closed for ever. It was my first ever job and it was horrible having to go in and remove all the stock.
“Not only is it another shop closed in Nottingham but it means so many people are losing employment in already a very tough time for people. This is my only source of income and having to go looking for another job when there are so few out there right now is going to be hard mentally and financially.”
Chief executive of Boohoo, John Lyttle said: “We are delighted to announce the acquisition of the assets associated with the online businesses of the three established brands Burton, Dorothy Perkins and Wallis.
“Acquiring these well-known brands in British fashion out of administration ensures their heritage is sustained, while our investment aims to transform them into brands that are fit for the current market environment.
“I’ve never seen anything like this”
Shirley Roach, Nottingham shopper
“We have a successful track record of integrating British heritage fashion brands onto our proven multi-brand platform, and we are looking forward to bringing these brands on board.”
Boohoo chairman Mahmud Kamani added: “This is a great acquisition for the group as we extend our market share across a broader demographic, capitalising on growth opportunities as more and more customers shop online.
“We continue to grow our portfolio of brands and customer base, strengthening our position as a leader in global fashion e-commerce.”
Topshop and Topman join Debenhams in store closuresAll Arcadia’s brands have now been sold out of administration and it means some of the biggest names on the British high street have now vanished for good during the pandemic.
Shirley Roach, 82, a long-time Nottingham resident, is concerned that Nottingham will have nothing left once the pandemic is over.
“Since coming to Nottingham over 50 years ago I’ve seen the closing and opening of many shops. However, this pandemic has caused so much suffering already to people and now their businesses they have worked so hard for are in jeopardy too.
“I’ve never seen anything like this and going shopping once this is all over will be pointless as there will be no shops to go to.”