A statue of Robin Hood stands outside the Nottingham Castle in Nottingham, central England on Oct. 29, 2020.

The Nottingham-based appreciation society, run by volunteers, is now a global phenomenon after the American technology company GameStop floated its shares on the internet causing a social media frenzy.

As American investors flocked to buy shares, brokerage company Robinhood inc. struggled to cope with demand and buyers found their way to the small locally-run website in Nottingham instead.

The case of mistaken identity saw the Robinhood Society’s 353 Twitter followers increase to a more than 60,000 in just a few days after the American stock market went into a frenzy as Robinhood inc, which is a popular trading app in the US, suspended trading


US trading platform Robinhood suspended trading on GameStop on Thursday Afternoon.

As angry Robinhood inc users took to Twitter to bemoan the US firm for restricting their trading movements, many accidentally found themselves interacting with the Robinhood Society, based in Nottingham, which has been operating since 1998.

Lisa Douglas, who runs the Twitter page for the society, described how people far and wide have managed to share stories on the tale of the legend of Robin Hood as a consequence of the mix-up.

”We’ve had people from places like Hawaii and New Zealand, and the majority of the people who follow us aren’t crazy,” she said.

“But we’ve also had a few crazy messages from people who have been frustrated and messaged us thinking we’re the Robinhood firm asking what’s happening to their money!

“Generally, the people that have started to follow us have been sharing photos of their pictures from when they have visited Nottingham and pictures of Robinhood. They’re generally a really nice bunch and I hope it lasts because I know what social media can be like and how quickly it can turn,” she added.

The Twitter account, which the society has used since 2016, had around 353 followers until Thursday afternoon which caught Lisa by surprise.

She said; ”On Thursday I just happened to be online answering some messages from people asking for their money back and I noticed we had gained around 50 followers in the space of an hour!

“I did a bit of research on what is going on in America and thought it would be better if I sent out a Tweet letting everyone know that we aren’t the Robinhood app!”

The Tweet that Lisa posted now has more than 500,000 likes and has gained humorous interactions from popular US Twitter personalities in the world of finance.

As the US stock market sets to re-open trading at 2:30 pm GMT this afternoon (Feb 1, 2021) Lisa hopes to keep the legend of Robinhood in the limelight.

”Obviously, it would be nice to make a little bit of money on the back of this, but that’s not the main aim. So we want to keep the momentum going because you’re only relevant in social media for a short period of time so it’s about keeping it going and keeping people interested,” she said.

The Robin Hood Society social media admin, Lisa Douglas talks about going viral.