A Nottingham business is looking to capitalise on its recent success ahead of the European Championships in summer 2020.

Art of Football, located in Sneinton Market, has been an online business for over five years and opened its studio to the public in autumn 2018.

The business was set up by two brothers, Gabe and Luke Cuthbert, and have since hired several part-time workers to print and develop the merchandise that has been described as “made for the fans”.

Art of Football took an upturn when they brought in artist Matt Vardy, who in turn has contributed new creative ideas that have been top sellers in-store and online.

Art of Football artist Matt Vardy working on his latest piece

“I’m not really football headed… so with me it’s Always an unbiased drawing”
matt vardy – artist, art of football

Despite working in a company that’s infatuated in the sport, Vardy claims that he’s “not really football headed” but therefore it means that “with me, it’s an unbiased drawing”

“It’s a big group decision usually, I’ll get briefed and then it’s a throwback of ideas and a brainstorm” says Vardy, when asked how the visuals team combine with the football fans in the studio to come up with fresh ideas.

The biggest project Art of Football have been a part of so far is the work they did with the 2019/20 Arsenal away shirt for Adidas at Notting Hill Carnival. They transformed the kit into a full tracksuit with matching bucket hat that was eventually handed out to Arsenal legend Ian Wright and several current Arsenal players, creating a huge buzz on social media.

The group will no doubt have ideas in the pipeline for Euro 2020 taking place this summer, with England-themed designs expected to drop in a couple months time alongside their ongoing artists inspired collection.

Captain Salvador. A couple of limited edition prints still available online.

Posted by Art of Football on Friday, January 31, 2020