Bridlesmith Gate, Nottingham NG1

Stores on Bridlesmith Gate are suffering due to the redevelopment of Nottingham’s Intu Broadmarsh Centre.

The £89m redevelopment of the centre commenced last year. However, a part of the development has caused the closure of the Broadmarsh entrance, via Middle Pavement. This has caused a reduction of footfall through Bridlesmith Gate.

High street businesses such as Fred Perry, Ted Baker and Flannels are victims to the closure, with independent stores struggling a lot more. Other stores like American Apparel, Pretty Green and Dune have either relocated or closed down permanently.

The Redeveloping of Intu Broadmarsh Centre

Fashion retailer Joules, voiced their concerns on the lack of access to Bridlesmith gate. “With Broadmarsh closing, you can’t get through to the station and buses have now relocated”.

And the store has high hopes, as long as the redevelopment is completed for the scheduled date. “Hopefully when it’s back up running, it will be better. At the minute, a lot of shops can’t wait until it’s up and running because they can’t afford it”.

Joules, Bridlesmith Gate, Nottingham


“It’s a lovely location but unfortunately, there is no incentive to get people into town”

Jordan Carver, Ted Baker Nottingham

Another staff member suggested a way of advertising the shops left on Bridlesmith Gate. “The best thing the council could do is to promote Bridlesmith Gate using billboards spaces outside Intu Victoria Centre”. The staff member explained how important is it for footfall to escalate. “We have our regulars that come in, but footfall brings new clientele”.

Closed Down/Relocated Shops on Bridlesmith Gate

  1. American Apparel (Retro Store)
  2. Dune (Footwear Store)
  3. Jones (Footwear Store)
  4. Pretty Green (Men’s Clothing Store)
  5. Tokenhouse (Gift Shop)
  6. Hobbs (Women’s Clothing Store)

With the number of shops closed, manager of Ted Baker, Jordan Carver states: “Bridlesmith is a historic street and it’s a shame that nothing is going on in the Broadmarsh area. It’s a lovely location but unfortunately, there is no incentive to get people into town”.

Shops closed on Bridlesmith Gate

For the shops located on Bridlesmith Gate, it’s a waiting game in order to see change. The Director of Intu Broadmarsh told Nottingham Post that part of the work will create a ‘new open street’ from Drury Walk, aligning with Bridlesmith Gate. Completion of the development has been scheduled for 2021.