Matthew. J. Jones discusses customisations with 2018 Ballon D’or winner, Luka Modric.

A jeweller has revealed how he produces work for top sports stars including Harry Kane and Raheem Sterling.

Matthew J. Jones, 30, works from a secret warehouse in the city.

Also among his clients are Dele Ali, Luka Modric, Roberto Firminio and Nottinghamshire cricketers Stuart Broad and Tom Moores.

Ranging from customised watches to diamond chains and even gold iPhones, Matthew and his 18-strong team deliver bespoke luxury products on a daily basis.

“Six years down the line and we’re turning over £8 million a year.”

Matthew. J. Jones, Founder MJJ EXCLUSIVE

“I worked my way up, and I’ve always hustled. I started from the bottom by selling snacks in school,” Jones recalls. “I then left when I was 16 to chase this dream.

“Six years down the line and we’re turning over £8 million a year. And I believe it’s worked so well because of the team I have around me. We are so different to anyone else.”

Matthew – who founded MJJ Exclusive – now believes he is ready to take on the American market.

The company, set up in 2012, has gone from strength-to-strength since its first deal with former Norwich striker, Grant Holt.

However, it was during his teenage years when he established himself as a businessman selling confectionery in the school playground.

Stuart Broad representing the MJJ movement.

Ranging from customised watches to diamond chains and even gold iPhones, Matthew and his 18-strong team deliver bespoke luxury products on a daily basis.

CBJ News also discovered that some players are spending up to £400,000 on fancy jewellery.

When asked about his relationship with famous names, Jones replied: “They’re just like anyone else, they’re normal people, and I find them very easy to deal with.

Jones with England captain, Harry Kane.

“We have gained their trust now. It’s vital to deliver the best products and make sure they’re all checked properly because that’s when you secure them as clients and most importantly as friends.

Jones is from a big footballing family, and connecting with household names has been fairly effortless.

Jones at HQ in Nottingham.

“My dad is Mick Jones, who was at Derby County when Brian Clough was the manager and my godfather is Roy McFarland, who played for England and Derby County too.

“So I grew up around football all my life and became friends with a lot of footballers.

“What I love about MJJ Exclusive is that it’s still young, we have so much more we want to achieve. I believe we’re ready to conquer America next and become a global brand.”