The billboards have divided opinion across the UK

Cancer Research UK’s new campaign has been accused of “fat shaming” after billboards encouraging people to spell out “obesity” were installed across the UK.

The billboards have drawn criticism from online critics, including comedian Sofie Hagan, who said the campaign was “extremely damaging” to those struggling with their weight.

Sofie suggested the advert was 'incredibly damaging', arguing that 'dieting has been proved.. to be one of the worst thing you can do to your body' 
Twitter users have asked for the campaign to be taken down.

Cancer Research UK has said that their campaign is “solely to raise awareness and encourage people to lead a healthy lifestyle to minimise their risks of cancer.”

Nottingham nutritionist, Rita Carmichael, who responded to the outcry in Nottingham after a billboard was placed at the University Boulevard tram stop, said that “it’s no secret that obesity is a risk factor for Cancer” and that people that “are overweight know that they’re overweight.”

Cancer Research UK has said the campaign will continue despite the backlash.

  • Obesity is the second biggest cause of Cancer in the UK
  • 18,000 people died in the UK last year from obesity – related cancer
  • 62% of UK adults are currently obese
  • Obesity is associated with increased risk of several cancers, including uterine, kidney, oesophageal, gallbladder, bowel, pancreas and breast cancers.
  • Obesity can be prevented by regular excercise and maintaining a healthy lifestyle.
  • Heavily processed foods, refined sugar, saturated fats and excessive red meats should be avoided