Nottingham has a rich musical history and a flourishing music scene. With new emerging talent subverting the traditional model of major record deals online recognition seems to be the new avenue.
For new music acts, gaining a major following can prove to be difficult at the early stages of their career.
Stormzy is a recent example. The independent rapper charted at number one last month with his debut album ‘Gang Signs & Prayer’, selling 60,000+ online copies in the process.
Look at what God did. My debut album Gang Signs & Prayer is the No.1 album in the U.K. You lot have gone so hard for me this week it's been mental this is all because of you I owe it to every single one of you look what happens when we come together, I encourage all of us to keep supporting home grown talent that you enjoy 🙏🏿 this is a dream come true. Look at what you've done my gs. Thank you to my team and all the musicians involved, too many of you to name, we done it. speechless, emotional and overwhelmed, thank you ❤️🙏🏿🇬🇧 #GSAP
‘The Stormzy model’ is proving popular, with Nottingham based artist Kwoli Black looking to follow the his blueprint.
“By putting my music on streaming websites and building my support online, I’ve been able to get attention from music fans in the US”.
KWOLI BLACK, RAPPER.
As music consumption has frequently evolved, more bands are opting to not sign record deals and utilise their online following to put music out independently.
Streaming services and social media engagement may be seen as the new success formula but many believe traditional methods are just as important.
Joey Bell runs an independent music store in Nottingham and put on his own local music night.