New statistics have been revealed by the British Heart Foundation as part of their DE-CHOX campaign, which urges people to go chocolate-free throughout March to raise money for research into heart disease.

Of the 2,000 people who were surveyed across the UK, over half (56%) underestimated how many calories are in a typical chocolate bar.

44% said they felt guilty after overindulging on sweet treats and 36% said chocolate is sneaking into every meal of the day. A fifth of people also ranked chocolate as the hardest thing to give up.

These results come just a year after the British Heart Foundation charity contacted 56 universities across the UK to find out how much chocolate was consumed by students in the first term of university.

Throughout this time (from September to December) both Nottingham universities ate over 46,000 chocolate bars. Nottingham Trent students ate nearly 30,000 of those and were ranked 13th in the universities that ate the most chocolate bars.

Here’s what some Nottingham Trent undergrads said when discussing their chocolate intake:

 

Tracy Parker, a health dietitian for BHF, said: “It’s no secret we’re a nation of chocoholics. While it’s fine to treat yourself now and again, this survey shows how chocolate is becoming commonplace in our diets… By ditching chocolate, you can kick start some healthier habits, and help fund the breakthroughs that will see us beat heart disease for good.”

It is said that around 7 million people in the UK are affected by heart and circulatory diseases.

18,000 people took part in the DECHOX campaign last year, raising £860,000 for the British Heart Foundation.

[polldaddy poll=9667441]