For 24 hours on the fourth Friday of November, hundreds of shops across the UK will offer large discounts, and Nottingham is no different.
Enticing millions of early Christmas shoppers both in store and online, analysts have predicted shoppers will spend approximately 5 billion pounds this year alone, so stores are expecting 2016 to be the biggest Black Friday Britain has seen so far.
Customers flock to large brands such as John Lewis and Argos, but many independent shops offer great Black Friday sales too.
Braderie, a vintage clothing store in Hockley have a positive outlook regarding the day. Despite being a smaller shop, they still like to keep up with the surrounding vintage stores by offering discounts for buyers.
Gemma Caseley-Kirk, a sales assistant in the store explains.
However, not all independent shops are in favour of Black Friday. One example is Rough Trade, an alternative music outlet in the Hockley area.
Rough Trade offer a variety of exclusive records and vintage classics. Manager, Leah Johnson has some reservations about offering discounted prices.
“There will be select producTS THAT YOU CAN ONLY GET ON THAT DAY SOLD HERE.”
They’re advised to only provide the discount on certain music releases, similar to larger music stores.
Falls on the Friday following Thanksgiving Day (fourth Thursday in November)
In 2015 UK shoppers spent 3.3bn, enough to buy three large islands with cash left over!
More self-owned retailers are being bought by larger chains in Nottingham, causing a decrease in independent retailers.
Find out what the people of Nottingham think about Black Friday here: