British music acts such as Adele, One Direction and Little Mix have found recent success overseas. While some musicians are doing well, it is perhaps harder than ever to become successful as a musician in the UK.
With North American acts spending more than half of 2015 at the number one spot, getting a record deal is becoming increasingly difficult for unsigned musicians, with foreign acts dominating the UK Charts being one of the key reasons for this.
Adam Gibbons, a former guitarist in the rock band Hex, became close to reaching fame after Hex were named as the ‘Unsigned Band of 2014’ but never achieved the success predicted.
He believes that the pressure young acts are under to perform has lead to a number of great musicians not reaching their full potential.
Adam Gibbons on why Hex never reached their full potential
“Once you get that brief fifteen seconds of fame when you’re unsigned, you have to deliver on every aspect. You have to have the performance, the crowds and the catalogue.”
He also believes that one of the greatest downfalls for British acts is that they tend to believe the hype that is created around them. He says that once they get some form of recognition, it puts more pressure on them to succeed.
“It’s a lot of pressure. I’ve seen a lot of young bands go under because of that pressure.”
‘It’s a struggle. Once you’ve got your foot in the door, you have to somehow push your way through.”
Adam Gibbons, Hex
For Nottingham band Same Streets, they feel that money is the reason they are yet to get their big break. Bassist Jacob Harris has put his own money into the band and despite all four members working full time, they still struggle to finance gigs outside the East Midlands.
Same Streets prepare for their gig at The Lofthouse in Nottingham
“We were in talks about doing the Isle of Wight Festival last year but it’s just the money to get all the way down there. They couldn’t afford to pay us and at the time we didn’t have the funds to do it so it wasn’t feasible.”
Same Streets believe that BBC Introducing has really helped them to develop
“A lot of bands struggle because of money as well, don’t they? If you’re not prepared to put your own money into it, then you’re clearly not that bothered. So just don’t bother.”
Same Streets will be opening the Rock City stage at Dot to Dot festival in Nottingham on Sunday 29th May.