Asda is just one of the supermarkets in the East Midlands which has been inspired by Jamie Oliver’s ‘Wonky Veg’ boxes – providing knobbly and wonky but perfectly edible boxes of cheap veg.
‘Wonky Veg’ boxes are being trialled in Asda stores across the East Midlands. These family sized goods cost just £3.50 per kilo – which is 30% cheaper than standard lines of veg.
The boxes contain nine in-season misshaped winter vegetables such as swedes, carrots and parsnips.
Asda first introduced these imperfect fruit and vegetables last year, with support from Jamie Oliver and Jimmy Doherty.
- 18 million tonnes of food end up in landfill each year
- This costs the economy around £23 billion
- ‘Food poverty’ is the main cause to poverty as well as weight gain
- UK families throw away the equivalent of 24 meals a month