Currently over 20% of four to five-year-olds and 30% of ten to eleven-year-olds are overweight or obese in the county. This makes Nottinghamshire’s children some of the most obese in the United Kingdom.

A new campaign encouraging parents to take control of their children’s sugar intake is under way. The Change4Life campaign follows revelations that four to eleven-year-olds consume an estimated 5,500 sugar cubes a year, weighing roughly 22kg, the same as an average five year old.

These current statistics means Nottinghamshire’s youth are more likely to become obese adults who are more prone to a range of serious health problems, such as a range of cancers, heart disease and Type 2 diabetes.

Nutritionist, Susan Hart believes more needs to be done to help educate parents on how much sugar there is in everyday food and drink.

Video: Susan talks about healthier eating 

“They buy take aways, ready meals, eat out and they don’t know what’s in those foods. So they are giving there children meals that maybe to big a portion for them, too high in calories which includes too much fat, sugar and salt and they don’t know they are doing that.

“The input of food is excessive and then the children are not playing enough sport or doing enough physical activities to expend all that extra calories that are coming in. They are spending to much time indoors. The idea of going out to play is diminishing,” she added.

Four to five-year-olds

20.7% are overweight or obese

Ten to eleven-year-olds

30.7% are overweight or obese

Four to eleven-year-olds

Consume an estimated 5,500 sugar cubes a year

Type 2 diabetes 

Nationally there are now 2.5 million people suffering from Type 2 diabetes, 90% of which are overweight or obese

A new app called ‘Sugar Smart’ has been launched to help parents see exactly how much sugar there is in everyday food and drink. The free app works by scanning the barcode of products and revealing the amount of sugar it contains.

Currently the average child in the United Kingdom consumes three times more then the maximum recommended daily amount.

Alex Shipley, Manager of Nottingham Squash Rackets Club, thinks that there is a lack of education on healthy eating and more needs to be done.

“New parents, young parents should be educated on the benefits of healthy eating and exercise and people can actually do that To a budget”
Alex Shipley, Manager of Nottingham Squash Rackets Club

Audio: Alex Shipley talks about young parents  

The campaign reveals the sugar cotent of everyday food and drink. 43g bar of chocolate contains six cubes of sugar, a 200ml of apple juice contains over five cubes and there are nine cubes in a can of cola, already taking a child over their daily recommend amount.