Nottinghamshire pubs may suffer from the annual Dry January campaign as their regular customers stay away to avoid any risk of temptation.

Well, it is that time of year again where people all over the country take the challenge to see if they can stay off the alcohol for 31 days.

Alcohol Concern’s Dry January campaign sees a rise in participants year after year as people want to see what all the fuss is about.

After a lot of indulgement over the Christmas period, people want to get stuck in with their New Year’s resolutions straight away, such as losing weight, eating better or cutting out the alcohol.

The Benefits:

  • Weight loss
  • Better night’s sleep
  • More money in your pocket
  • More able to stay off the drink if you’ve done it for 31 days
  • Clearer skin
  • More energy

Nottingham City Council is supporting Alcohol Concern in the quest to encourage people to stay sober for one month. Councillor Alex Norris, Portfolio Holder for Adults and Health,  wants to support those taking the challenge.

“We like to show those people they’re not on they’re on and to give them our support.”

Councillor Alex Norris

Councillor Norris also admits that if he personally took the challenge he would love the benefits.

Councillor Alex Norris speaks about the benefits of Dry January. 

However, although the benefits of Dry January cannot be disputed, not everyone sees the advantages in the campaign.

January is a month that sees everyone struggling, with money, with business and with generally overcoming the sad reality that Christmas is over. Therefore, pubs don’t want to lose any of their regular customers and want to keep business booming.

However, as well as lack of money, regular customers who take part in the initiative may stay away from their beloved pubs to avoid any risk of temptation. With new drinks always arriving on the scene, drinkers may find it hard to resist a taste of the new stock.

Castle Rock Brewery in Nottingham sees a huge downfall in customers in their pubs in January and staff put this down to the campaign.

Liv Auckland, Marketing Executive at Castle Rock Brewery believes there are consequences of Dry January.

Liv Auckland speaks about the effects Dry January has on Nottinghamshire pubs.

If you want to take part in the challenge sign up at