The British Heart Foundation is running its annual DECHOX scheme, challenging people to cut chocolate out of their diets and raise money in the fight against heart disease.
Current statistics show that one in four of the UK population is lost to heart and circulatory disease every year and there are seven million people in the UK currently living with the disease.
A new survey by the British Heart Foundation showed that more than 46% of people in the East Midlands admits to being a chocoholic and 49% confess to eating a share bag or large chocolate bar to themselves in one sitting.
Tracey Parker, a heart health dietician at the British Heart Foundation, explains why chocolate should be cut down on.
More than 46% of people admit to being a chocoholic.
49% confess to eating a share bag or large chocolate bag to themselves.
39% claim they think about chocolate at least once a day.
The BHF estimates 535,000 people are living with coronary vascular disease.
According to the BHF, the amount of chocolate is the issue as it directly affects weight gain and heart health.
Due to people associating chocolate with their feelings, when celebrating or after bad days, it becomes a force of habit.