Magic Mirror store front.

Magic Mirror, the family run fancy dress shop will shut down after 32 years leaving the owners “devastated”.

Dan Wrigley, the General Manager has placed the blame of the closure on a combination of internet shopping, rising business rates and Brexit fallout.

 

The independent store had disappointing Halloween sales, along with a “terrible start to the year” added to the decision to shut Magic Mirror. After being in the Nottingham community for so long the owner says, “devastated is and understatement.”

The Nail in the coffin was the brexit fallout

dan wrigley – General manager

After the vote to leave the EU came in, the value of the British pound dropped by 10%. Wrigley, 32, said, “there was a rise in cost of up to 25 percent which was coupled with a fall in consumer confidence.”

Rental Rooms
Rental costumes at Magic Mirror

Mr Wrigley has been General Manager for several years and adds he will now “probably have to get an office job and be depressed, but there is no future in retail.”

The shop originally opened in a garage in Bentinck Road and has had two name changes, four changes of location and used to be in the old bank at Canning Circus.

Magic Mirror will offically close when all current stock has been sold.